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Threads is where text-first conversations happen. If you’re already on Instagram, you likely have a Threads account - and in Ordinal, you can schedule text posts, image carousels, videos, and multi-part threads to keep the conversation going. Threads Hero

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Overview

Threads connects through Instagram and requires a Business or Creator account (not personal). Your Threads profile must also be public - private profiles can’t connect via the API.

Connecting Threads

Connect via your Instagram account

Drafting a Post

Formatting, mentions, and media

Multi-part Threads

Longer stories across connected posts

Analytics

Track reach, engagement, and growth

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Connecting Threads

Go to Settings → Profiles → Scheduling, click Connect Threads, and follow the Threads authentication flow. You’ll sign in with your Instagram credentials.
RequirementDetails
Account typeInstagram Business or Creator
Profile visibilityPublic (private profiles can’t connect)
AuthenticationVia Threads

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Drafting a Threads Post

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What you can post

FeatureSupportedNotes
Text posts✅Up to 500 characters
Images✅Up to 20 per carousel
Videos✅Up to 5 minutes
Multi-part threads✅Each segment gets own media
Polls❌Not currently supported

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Drafting & Formatting

The Threads editor supports rich formatting through Unicode characters, which render as bold and italic on Threads:
  • Bold / Italic: Use the toolbar buttons or press Cmd/Ctrl + B for bold and Cmd/Ctrl + I for italic
  • Hashtags: Type # followed by your tag - they’ll automatically link to Threads search
  • Mentions: Type @ followed by a username - they’ll link to that profile on Threads
  • Links: Paste URLs directly into your post (they count toward the 500 character limit)
Each post or thread segment is limited to 500 characters. The character counter updates in real-time as you type.

Drafting Posts

Full guide to formatting, mentions, slash commands, and keyboard shortcuts.

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Post Preview

As you draft, the editor shows a live preview that matches how your content will appear on Threads - including your profile picture and username. When you add a URL to a text-only post (no images or videos), Ordinal displays a link preview card showing the destination’s title and thumbnail. Link previews only appear when your post has no media attached - adding images or videos takes priority.

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Post Types

Upload images to create visual posts or carousels:
SpecLimit
FormatsJPG, PNG
Size8MB per image
Aspect ratioMax 10:1 (images too wide rejected)
Per postUp to 20 images
Multiple images automatically create a swipeable carousel. Ordinal compresses oversized images automatically.

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Multi-part Threads

Multi-part threads let you tell longer stories across multiple connected posts. Each segment can have its own text and media. Creating a multi-part thread:
  1. Write your first post
  2. Click Add Thread to add the next segment
  3. Each segment gets its own 500-character limit and media
  4. Continue adding as many segments as needed
  5. All segments publish together in sequence

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Reordering Segments

Use the up/down arrow buttons next to each segment to rearrange the order. Changes save automatically.
The first segment is what people see in their feed - make it compelling to encourage them to read on.

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Analytics

Analytics are not currently available for Threads, but are coming soon. Send us an email at [email protected] if you’re interested in early access.

Analytics overview

Learn more about tracking performance across all your connected profiles.

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Learn more

Instagram

A natural cross-posting option.

Twitter / X

Great cross-posting partner.