Threads

Threads is where text-first conversations happen. If you’re already on Instagram, you likely have a Threads account - and in Ordinal, you can schedule text posts, image carousels, videos, and multi-part threads to keep the conversation going.

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Overview

Threads connects through Instagram and requires a Business or Creator account (not personal). Your Threads profile must also be public - private profiles can’t connect via the API.

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Connecting Threads

Go to Settings → Profiles → Scheduling, click Connect Threads, and follow the Threads authentication flow. You’ll sign in with your Instagram credentials.

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Drafting a Threads Post

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What you can post

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Drafting & Formatting

The Threads editor supports rich formatting through Unicode characters, which render as bold and italic on Threads:

• Bold / Italic: Use the toolbar buttons or press Cmd/Ctrl + B for bold and Cmd/Ctrl + I for italic
• Hashtags: Type # followed by your tag - they’ll automatically link to Threads search
• Mentions: Type @ followed by a username - they’ll link to that profile on Threads
• Links: Paste URLs directly into your post (they count toward the 500 character limit)

Each post or thread segment is limited to 500 characters. The character counter updates in real-time as you type.

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Post Preview

As you draft, the editor shows a live preview that matches how your content will appear on Threads - including your profile picture and username.

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Link Previews

When you add a URL to a text-only post (no images or videos), Ordinal displays a link preview card showing the destination’s title and thumbnail. Link previews only appear when your post has no media attached - adding images or videos takes priority.

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Post Types

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Multi-part Threads

Multi-part threads let you tell longer stories across multiple connected posts. Each segment can have its own text and media. Creating a multi-part thread:

1. Write your first post
2. Click Add Thread to add the next segment
3. Each segment gets its own 500-character limit and media
4. Continue adding as many segments as needed
5. All segments publish together in sequence

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Reordering Segments

Use the up/down arrow buttons next to each segment to rearrange the order. Changes save automatically.

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Analytics

Analytics are not currently available for Threads, but are coming soon. Send us an email at support@tryordinal.com if you’re interested in early access.

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Learn more