Understand what’s working and what isn’t. Ordinal’s analytics help you track post performance, identify top content, and see which formats resonate with your audience - all in one place.
Analytics Overview
When you open Analytics from the sidebar, you land on the Analytics Overview page - a rollup view of performance across all your connected accounts. This is where you can see aggregate metrics like total impressions, engagement, and reach for each platform across your entire workspace.
For example, if you have three LinkedIn accounts connected, you’ll see combined totals (total impressions across all LinkedIn accounts) plus a summary card for each individual account.
Click on any account card or See More to dive into that account’s detailed analytics.
You can also switch to Clicks Overview to track click performance for links shortened with Ordinal’s link shortener. See Shortlinks for the full guide.
Account-Level Analytics
Click into any account from the Overview to see detailed analytics for that specific profile. Each account page includes:
- Summary stats - Aggregate metrics for the selected date range with comparison to the previous period
- Charts and graphs - Visual trends showing performance over time
- Post table - Every post with its performance metrics, sortable by any column
- Filters - Narrow down by date range, post type, labels, or campaign
- Export - Download your data as a CSV for external analysis or client reporting
- Earned Media Value - See the dollar value of your organic reach based on configurable CPM
- Refresh Stats - Manually refresh analytics data on-demand (once per hour)
Refreshing Stats
Analytics data syncs automatically each day, but you can manually refresh stats at any time using the Refresh Stats button on any account analytics page. This is useful when you want to see the latest performance data for recent posts.
- Click Refresh Stats in the top-right corner of any analytics page
- Stats can be refreshed once per hour per account
- The button shows when you last refreshed and how long until you can refresh again
Manual refresh is great for checking performance right after a post goes live or before a client meeting. For day-to-day tracking, the automatic daily sync is usually sufficient.
How it works
EMV is calculated using this formula:
EMV = (Impressions / 1,000) × CPM
Configuring CPM
Each channel has its own CPM setting that you can customize based on your industry benchmarks or actual ad costs:
- Go to any account’s analytics page
- Click the Earned Media Value tab
- Adjust the CPM input to match your target rate
CPM values are saved per channel on the workspace-level. That means if you change the CPM for one LinkedIn account, it’ll change the calculation for all other LinkedIn accounts in the workspace.
Default values:
| Platform | Default CPM |
|---|
| LinkedIn | $30 |
| Twitter | $10 |
| Instagram | $10 |
| Facebook | $10 |
Use your actual advertising CPM rates for the most accurate EMV calculations. If you’re not running ads, industry benchmarks are a good starting point - LinkedIn typically has higher CPMs than other platforms due to its B2B audience.
Viewing EMV
EMV appears in two places:
- EMV tab - A bar chart showing EMV by post, with total EMV for the selected date range
- EMV column - In the post table, showing individual post EMV values (sortable)
EMV is also included when you export analytics to CSV.
Filtering
Filters help you slice your analytics to answer specific questions. All account analytics pages support:
| Filter | What it does |
|---|
| Date range | Focus on a specific time period (presets like “Last 7 days”, “Last 30 days”, or custom ranges) |
| Post type | Filter by content format - Text, Image, Video, Carousel, Reel, etc. |
| Labels | See how your custom labels perform (e.g., “Product updates” vs. “Industry news”) |
| Campaign | View only posts from a specific campaign |
Pro tip: Use Labels to tag content by topic, theme, or goal. Then filter analytics by label to see which content buckets perform best - this is one of the most powerful ways to refine your content strategy over time.
Exporting Data
Every account analytics page includes an Export button that downloads your current view as a CSV file. The export respects your active filters and date range, so you can create focused reports for clients or stakeholders.
Plan Limitations
| Plan | Analytics history |
|---|
| Starter | Last 14 days |
| Pro and above | All time |
LinkedIn
LinkedIn is one of the most comprehensive analytics integrations in Ordinal, with support for both personal profiles and company pages. Analytics refresh automatically each day.
Personal profile analytics are available in Ordinal - a feature not all social media tools support.
Metrics
| Metric | What it measures |
|---|
| Impressions | How many times your post was displayed in feeds |
| Likes | Total reactions (includes all reaction types) |
| Comments | Number of comments on your post |
| Shares | Times your post was shared or reposted |
| Clicks | Link clicks (for posts containing links) |
| Engagement Rate | (Likes + Comments + Shares + Clicks) / Impressions |
Post Types
Filter by content format to see what’s working:
- Text - Text-only posts
- Image - Single image posts
- Multi-Image - Carousel-style image posts
- Video - Video posts
- Document - PDF carousel posts
- Link - Posts with link previews
Full analytics for all your tweets, including individual tweets within threads.
Metrics
| Metric | What it measures |
|---|
| Impressions | How many times your tweet was seen in feeds |
| Likes | Total likes on your tweet |
| Comments | Replies to your tweet |
| Retweets | Times your tweet was retweeted |
| Quote Tweets | Times your tweet was quote-tweeted |
| Bookmarks | Times your tweet was saved to bookmarks |
| Engagement Rate | (Likes + Comments + Retweets + Bookmarks) / Impressions |
Post Types
Filter by content format to understand what resonates:
- Text - Text-only tweets
- Image - Single image tweets
- Multi-Image - Tweets with multiple images
- Video - Video tweets
- GIF - Tweets with GIFs
Instagram
Analytics for Feed posts, Reels, and Carousels published through Ordinal.
Metrics
| Metric | What it measures |
|---|
| Impressions | How many times your post was displayed |
| Likes | Total likes on your post |
| Comments | Number of comments |
| Shares | Times your post was shared via DM or to Stories |
| Saves | Times your post was saved to a collection (strong signal!) |
| Engagement Rate | (Likes + Comments + Shares + Saves) / Impressions |
Post Types
Filter to compare how different formats perform:
- Image - Single image feed posts
- Carousel - Multi-image carousel posts
- Reel - Video Reels
Facebook
Analytics for Facebook Page posts and Reels.
Metrics
| Metric | What it measures |
|---|
| Impressions | How many times your post was displayed |
| Reactions | Total reactions (likes, loves, etc.) |
| Comments | Number of comments |
| Shares | Times your post was shared |
| Engagement Rate | (Reactions + Comments + Shares) / Impressions |
Post Types
Filter by content format:
- Photo - Single image posts
- Video - Video posts
- Reel - Facebook Reels
- Link - Posts with link previews
Coming Soon
Analytics for TikTok, Threads and YouTube Shorts are coming soon. If you’d like early access or have specific requests, reach out to us via chat or at support@tryordinal.com. Learn more
