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Understand what’s working and what isn’t. Ordinal’s analytics help you track post performance, identify top content, and see which formats resonate with your audience - all in one place. Analytics Hero

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Analytics Overview

When you open Analytics from the sidebar, you land on the Analytics Overview page - a rollup view of performance across all your connected accounts. This is where you can see aggregate metrics like total impressions, engagement, and reach for each platform across your entire workspace. For example, if you have three LinkedIn accounts connected, you’ll see combined totals (total impressions across all LinkedIn accounts) plus a summary card for each individual account. Click on any account card or See More to dive into that account’s detailed analytics. You can also switch to Clicks Overview to track click performance for links shortened with Ordinal’s link shortener. See Shortlinks for the full guide.

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Account-Level Analytics

Click into any account from the Overview to see detailed analytics for that specific profile. Each account page includes:
  • Account selector - Switch between any connected profile on that channel, or select All Accounts to see combined performance (see Viewing all accounts on a channel)
  • Summary stats - Aggregate metrics for the selected date range with comparison to the previous period
  • Charts and graphs - Visual trends showing performance over time
  • Post table - Every post with its performance metrics, sortable by any column
  • Filters - Narrow down by date range, post type, labels, or campaign
  • Export - Download your data as a CSV for external analysis or client reporting
  • Earned Media Value - See the dollar value of your organic reach based on configurable CPM
  • Refresh Stats - Manually refresh analytics data on-demand (once per hour)

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Viewing all accounts on a channel

If your workspace has more than one profile connected to the same channel, the account selector at the top of the LinkedIn, Twitter/X, Instagram, and Facebook analytics pages includes an All Accounts (N) option. Select it to combine every profile on that channel into a single view. The aggregate view rolls up:
  • Summary metrics and previous-period comparisons across all connected profiles
  • Top performers and the post table, with a new Account column so you can tell which profile each post belongs to
  • Format and label breakdowns
  • CSV exports, which include the account attribution column
  • Filter options (post types, labels, campaigns), merged across every profile
A few things stay account-scoped even in the aggregate view:
  • The Refresh Stats action - refresh runs against a single profile, so switch to that account to trigger it
  • The Followers and History tabs - these show per-profile trends and are hidden when All Accounts is selected
Use All Accounts for workspace-wide reporting on a single channel - for example, to see the combined LinkedIn performance across every brand you manage. Switch back to an individual profile when you need to refresh stats or inspect follower growth.

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Refreshing Stats

Analytics data syncs automatically each day, but you can manually refresh stats at any time using the Refresh Stats button on any account analytics page. This is useful when you want to see the latest performance data for recent posts.
  • Click Refresh Stats in the top-right corner of any analytics page
  • Stats can be refreshed once per hour per account
  • The button shows when you last refreshed and how long until you can refresh again
Manual refresh is great for checking performance right after a post goes live or before a client meeting. For day-to-day tracking, the automatic daily sync is usually sufficient.

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Earned Media Value (EMV)

Earned Media Value helps you understand the monetary value of your organic social reach. EMV calculates what you would have paid in advertising to achieve the same number of impressions. Insights

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How it works

EMV is calculated using this formula:
Where CPM (Cost Per Mille) is the amount you’d pay for 1,000 ad impressions on that platform.

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Configuring CPM

Each channel has its own CPM setting that you can customize based on your industry benchmarks or actual ad costs:
  1. Go to any account’s analytics page
  2. Click the Earned Media Value tab
  3. Adjust the CPM input to match your target rate
CPM values are saved per channel on the workspace-level. That means if you change the CPM for one LinkedIn account, it’ll change the calculation for all other LinkedIn accounts in the workspace. Default values:
Use your actual advertising CPM rates for the most accurate EMV calculations. If you’re not running ads, industry benchmarks are a good starting point - LinkedIn typically has higher CPMs than other platforms due to its B2B audience.

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Viewing EMV

EMV appears in two places:
  • EMV tab - A bar chart showing EMV by post, with total EMV for the selected date range
  • EMV column - In the post table, showing individual post EMV values (sortable)
EMV is also included when you export analytics to CSV.

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Filtering

Filters help you slice your analytics to answer specific questions. All account analytics pages support:
Pro tip: Use Labels to tag content by topic, theme, or goal. Then filter analytics by label to see which content buckets perform best - this is one of the most powerful ways to refine your content strategy over time.

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Exporting Data

Every account analytics page includes an Export button that downloads your current view as a CSV file. The export respects your active filters and date range, so you can create focused reports for clients or stakeholders.

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Plan Limitations

If you’re on a Starter plan and need historical data, upgrade to Pro for unlimited analytics history.

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LinkedIn

LinkedIn is one of the most comprehensive analytics integrations in Ordinal, with support for both personal profiles and company pages. Analytics refresh automatically each day.
Personal profile analytics are available in Ordinal - a feature not all social media tools support.

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Charts and tabs

Every LinkedIn account analytics page includes these chart tabs: The Impressions tab reflects account-wide impressions reported by LinkedIn for the profile, so it isn’t affected by post type, label, or campaign filters. The Engagement tab is post-driven, so it does respect those filters.

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Compare to the previous period

The Followers, Impressions, and Engagement charts include a Show previous period toggle. Turn it on to overlay the immediately preceding equal-length period on the same chart:
  • The current period stays dominant in blue.
  • The previous period renders as a light-gray dotted line.
  • Hover any date to see both the current and previous values side by side in the tooltip.
The comparison is off by default. If there’s no data for the previous period (for example, when you connected the profile recently), the toggle stays visible but disabled.
Use Show previous period to spot week-over-week or month-over-month shifts at a glance. Pair it with the date range presets to compare the last 7 days against the 7 days before, or the last 30 days against the previous 30.

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Metrics

Video metrics only populate for posts with type Video. Non-video posts show - in these columns. Personal profile video stats, along with Link Clicks, Premium CTA Clicks, Followers Gained, and Profile Views, require the r_member_postAnalytics LinkedIn OAuth scope, which is granted when you connect a personal LinkedIn profile.
The Video Views, Video Viewers, and Watch Time columns are sortable and can be toggled from the column visibility menu. When you export to CSV, watch time is exported as raw seconds under video_watch_time_seconds (alongside video_views and video_viewers) so you can run your own calculations without parsing formatted strings. The Link Clicks, Premium CTA Clicks, Followers Gained, and Profile Views columns are also sortable and toggleable, and are included in CSV exports as link_clicks, premium_cta_clicks, followers_from_content, and profile_views_from_content. These columns only appear on analytics for personal LinkedIn profiles - LinkedIn doesn’t expose equivalent metrics for company pages, so they’re hidden for company page analytics.

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Post Types

Filter by content format to see what’s working:
  • Text - Text-only posts
  • Image - Single image posts
  • Multi-Image - Carousel-style image posts
  • Video - Video posts
  • Document - PDF carousel posts
  • Link - Posts with link previews

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Twitter / X

Full analytics for all your tweets, including individual tweets within threads.

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Metrics

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Post Types

Filter by content format to understand what resonates:
  • Text - Text-only tweets
  • Image - Single image tweets
  • Multi-Image - Tweets with multiple images
  • Video - Video tweets
  • GIF - Tweets with GIFs

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Instagram

Analytics for Feed posts, Reels, and Carousels published through Ordinal.

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Metrics

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Post Types

Filter to compare how different formats perform:
  • Image - Single image feed posts
  • Carousel - Multi-image carousel posts
  • Reel - Video Reels

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Facebook

Analytics for Facebook Page posts and Reels.

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Metrics

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Post Types

Filter by content format:
  • Photo - Single image posts
  • Video - Video posts
  • Reel - Facebook Reels
  • Link - Posts with link previews

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Coming Soon

Analytics for TikTok, Threads and YouTube Shorts are coming soon. If you’d like early access or have specific requests, reach out to us via chat or at support@tryordinal.com.
Webflow, Slack, and Discord do not have analytics (these are CMS and messaging platforms without engagement metrics).

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Learn more

Shortlinks

Track click performance on shortened links.

Campaigns

Group posts and analyze campaign performance.