Understand what’s working and what isn’t. Ordinal’s analytics help you track post performance, identify top content, and see which formats resonate with your audience - all in one place.
When you open Analytics from the sidebar, you land on the Analytics Overview page - a rollup view of performance across all your connected accounts. This is where you can see aggregate metrics like total impressions, engagement, and reach for each platform across your entire workspace.For example, if you have three LinkedIn accounts connected, you’ll see combined totals (total impressions across all LinkedIn accounts) plus a summary card for each individual account.Click on any account card or See More to dive into that account’s detailed analytics.You can also switch to Clicks Overview to track click performance for links shortened with Ordinal’s link shortener. See Shortlinks for the full guide.
Analytics data syncs automatically each day, but you can manually refresh stats at any time using the Refresh Stats button on any account analytics page. This is useful when you want to see the latest performance data for recent posts.
Click Refresh Stats in the top-right corner of any analytics page
Stats can be refreshed once per hour per account
The button shows when you last refreshed and how long until you can refresh again
Manual refresh is great for checking performance right after a post goes live or before a client meeting. For day-to-day tracking, the automatic daily sync is usually sufficient.
Earned Media Value helps you understand the monetary value of your organic social reach. EMV calculates what you would have paid in advertising to achieve the same number of impressions.
Each channel has its own CPM setting that you can customize based on your industry benchmarks or actual ad costs:
Go to any account’s analytics page
Click the Earned Media Value tab
Adjust the CPM input to match your target rate
CPM values are saved per channel on the workspace-level. That means if you change the CPM for one LinkedIn account, it’ll change the calculation for all other LinkedIn accounts in the workspace.Default values:
Platform
Default CPM
LinkedIn
$30
Twitter
$10
Instagram
$10
Facebook
$10
Use your actual advertising CPM rates for the most accurate EMV calculations. If you’re not running ads, industry benchmarks are a good starting point - LinkedIn typically has higher CPMs than other platforms due to its B2B audience.
Filters help you slice your analytics to answer specific questions. All account analytics pages support:
Filter
What it does
Date range
Focus on a specific time period (presets like “Last 7 days”, “Last 30 days”, or custom ranges)
Post type
Filter by content format - Text, Image, Video, Carousel, Reel, etc.
Labels
See how your custom labels perform (e.g., “Product updates” vs. “Industry news”)
Campaign
View only posts from a specific campaign
Pro tip: Use Labels to tag content by topic, theme, or goal. Then filter analytics by label to see which content buckets perform best - this is one of the most powerful ways to refine your content strategy over time.
Every account analytics page includes an Export button that downloads your current view as a CSV file. The export respects your active filters and date range, so you can create focused reports for clients or stakeholders.
LinkedIn is one of the most comprehensive analytics integrations in Ordinal, with support for both personal profiles and company pages. Analytics refresh automatically each day.
Personal profile analytics are available in Ordinal - a feature not all social media tools support.
Analytics for TikTok, Threads and YouTube Shorts are coming soon. If you’d like early access or have specific requests, reach out to us via chat or at support@tryordinal.com.
Webflow, Slack, and Discord do not have analytics (these are CMS and messaging platforms without engagement metrics).
