Twitter / X

Schedule individual tweets, build multi-tweet threads, coordinate team engagements, and track tweet performance.

Twitter is one of the fastest platforms for real-time engagement. In Ordinal, you can schedule individual tweets, build multi-tweet threads, and coordinate team engagements - all timed to publish when your audience is most active.

Overview

With Ordinal, you can connect Twitter accounts for both scheduling and engagement. Most users connect both to get the full experience.

Connecting Twitter

There are two types of connections supported for Twitter: scheduling and engagement-only. Scheduling profiles can post tweets, threads, and use team engagements. Engagement-only profiles are used purely for team engagements (liking, retweeting, replying to posts).

For scheduling: Go to Settings → Profiles → Scheduling, select “Connect X”, and follow the instructions to sign in via X.

For engagement-only: Go to Settings → Profiles → Engagement, select “Connect X”, and follow the instructions to sign in via X.

Drafting a Tweet

What you can post

Drafting & Formatting

The Twitter editor supports Unicode formatting for bold and italic text:

• Bold / Italic: Use the toolbar buttons or press Cmd/Ctrl + B for bold and Cmd/Ctrl + I for italic
• Hashtags: Type # followed by your tag - it’ll automatically link when published
• Mentions: Type @ followed by a username to mention someone
• Links: Paste URLs directly into your tweet (and use a link shortener for detailed click analytics)

Long-form Tweets

Twitter Premium subscribers can post tweets up to 4,000 characters - far beyond the standard 280 limit. Ordinal automatically detects your account type and adjusts the character counter accordingly.

Long-form tweets display with a “Show more” link in the feed. Note that Twitter does not show link preview images on long-form tweets.

Post Preview

As you draft your tweet, the editor shows a live preview that matches how your content will appear on Twitter - including proper text truncation with “See more” for longer posts.

For a more realistic preview, click the Feed Preview button to see your tweet in a full Twitter feed context with desktop and mobile previews.

Photo Options

Alt text: Add descriptions to your images for accessibility. Click the image options menu and enter alt text (up to 1,000 characters) that describes the visual content for screen readers.

Photo tagging: Tag users in your images to notify them and increase visibility:

1. Add images to your tweet
2. Click the Tag Users button (user icon)
3. Enter Twitter handles (without the @)
4. Add up to 10 users per tweet

Media Options

You can upload up to 4 attachments per tweet.

Tweet Threads

Threads are Twitter’s way of telling longer stories across multiple connected tweets. Each tweet in a thread can have its own media.

Creating a thread:

1. Write your first tweet
2. Click Add Tweet to add the next tweet
3. Continue adding tweets to your thread
4. Preview the entire thread before scheduling
5. All tweets publish in sequence automatically

Splitting Tweets

You can quickly split a tweet into two using your keyboard:

• PressEnter3 times at the end of a tweet to add a new empty tweet after it
• Press Enter5 times in the middle of text to split a single tweet into two tweets at that point - content after the split moves to a new tweet

This makes it easy to break up long drafts into thread-sized chunks without copy-pasting.

Reordering Tweets

Rearrange tweets in your thread using the arrow buttons:

• Click the up arrow to move a tweet earlier in the thread
• Click the down arrow to move a tweet later in the thread

The thread position updates instantly, and you can preview the final order before scheduling.

If a thread fails to publish

If publishing stops partway through a thread, Ordinal deletes the tweets from that thread it already posted, so a half-finished thread isn’t left on your profile. The post is marked Errored and you get the usual error notification. Fix the issue, then publish the thread again. See Handling errored posts for common causes.

Team Engagements

Make it easy for your team to coordinate likes, replies, and retweets from their connected accounts after your tweet publishes. Twitter supports these team engagement types:

Choose a time from immediately after posting up to 24 hours later. Staggering engagements across different delays helps your team coordinate activity.

Analytics

View tweet performance in Analytics → X. You’ll see impressions, engagement breakdown (likes, retweets, replies, quote tweets), click-through rate, and follower growth.

Analytics sync automatically each day. You can also manually refresh stats using the Refresh Stats button (once per hour) to see the latest performance data.

Learn more