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Labels are colored tags that help you organize posts and campaigns. Apply labels to categorize by content type, topic, priority, or any taxonomy that fits your workflow. Labels appear throughout Ordinal and enable powerful filtering. Labels

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Creating labels

1

Open label settings

Go to Settings → Labels.
2

Add a label

Click Create New Label and enter a name.
3

Choose colors

Select a color for your new label to help it stand out visually.
4

Save

Click Create to add the label.
Your label is now available to use throughout Ordinal.

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Applying labels

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To posts

Open any post and find the Labels field in the sidebar. Search existing labels or create new ones. Apply multiple labels to a single post - there’s no limit.

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To campaigns

Campaigns can also have labels, helping you categorize entire initiatives. Open a campaign and add labels the same way.

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Filtering by label

Labels enable filtering throughout Ordinal:
ViewHow it helps
CalendarFocus on specific content types or campaigns
Posts listNarrow down to matching posts
AnalyticsCompare performance by category
Filters use AND logic - selecting multiple labels shows only posts with all selected labels.

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Label use cases

Categorize by format:
  • 📸 Photo
  • 🎥 Video
  • 📄 Article
  • 📊 Poll
  • 🧵 Thread
Organize by subject:
  • Industry News
  • Company Updates
  • Tips & Tricks
  • Customer Stories
  • Product Features
Track workflow stages:
  • Needs Review
  • Approved
  • Client Feedback
  • Ready to Publish
  • Evergreen
Indicate urgency:
  • Urgent
  • High Priority
  • Normal
  • Evergreen (no time pressure)
Map to marketing funnel:
  • Awareness
  • Consideration
  • Conversion
  • Retention

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Labels vs campaigns

Both help organize content, but they serve different purposes:
AspectLabelsCampaigns
PurposeFlexible categorizationTime-bound groupings
Date rangeNoYes
Multiple per postYesOne per post
AnalyticsFilter by labelAggregate campaign metrics
Use campaigns for initiatives with start/end dates (launches, promotions). Use labels for ongoing categorization that spans campaigns (content type, topic).

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Managing labels

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Edit labels

Update a label’s name or colors in Settings → Labels. Changes apply immediately to all posts using that label.

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Delete labels

Remove labels you no longer need. Deleting removes the label from all posts but doesn’t delete the posts themselves.
Deleting a label is permanent. Consider renaming instead if you want to preserve the categorization.

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Label usage

In Settings → Labels, see how many posts and campaigns use each label. This helps identify unused labels to clean up.

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Troubleshooting

Ensure you saved the post after applying the label. Try refreshing the page.
Check your current filters. Multiple filters combine with AND logic - a post must match all selected filters to appear.
Labels are workspace-level. Verify everyone is in the same workspace. Changes should appear for all team members.

Campaigns

Group content by initiative.

Calendar

Filter your schedule by label.

Post Statuses

Track content through workflow.

Analytics

Measure performance by category.