Overview
Instagram requires a Business or Creator account (not personal) and connects through Facebook.You can easily switch your account to a Business or Creator account by following the instructions here.
Connecting Instagram
Connect your Business or Creator account
Drafting a Post
Formatting, tagging, and media
Post Types
Feed, Reels, and Stories
Analytics
Track post performance
Connecting Instagram
Go to Settings → Profiles → Scheduling, click “Connect Instagram”, and sign in with Instagram to connect your account.Make sure you are logged into the correct Instagram account you wish to connect before going through the integration flow by visiting instagram.com in your browser. You can always click “More” -> “Switch Accounts” on Instagram to login to the correct account.
Drafting an Instagram Post
What you can post
| Feature | Supported | Notes |
|---|---|---|
| Feed posts | ✅ | Up to 10 images/videos |
| Reels | ✅ | Single video, up to 15 minutes |
| Stories | ⚠️ | Up to 10 images/videos, no interactive elements |
Drafting & Formatting
The Instagram editor supports rich formatting through Unicode characters:- Bold / Italic: Use the toolbar buttons or press
Cmd/Ctrl + Bfor bold andCmd/Ctrl + Ifor italic - Hashtags: Type
#followed by your tag - Instagram allows up to 30 per post (tracked in the editor) - Mentions: Type
@followed by an Instagram handle to mention someone - Links: Instagram captions don’t support clickable links, but you can include URLs as text
Drafting Posts
Full guide to formatting, mentions, slash commands, and keyboard shortcuts.
Post Preview
As you draft your post, the editor shows a live preview that matches how your content will appear on Instagram. For planning your profile aesthetic, switch to Grid Preview to see how your new post will fit into your existing Instagram grid. This helps you maintain a consistent visual style across your profile.
Photo Options
Photo tagging: Tag users directly on your images to increase engagement and notify them:- Add images to your post
- Open the Tags option
- Click anywhere on the image where you want the tag to appear
- Enter the Instagram handle
Photo tagging is only available for images in Feed posts. Videos in Feed posts and all Reels content use text-based tagging instead.
Instagram-Specific Features
Location: Add a location to Feed posts to increase discoverability. Search for any place and it will appear on your published post. Collaborators: Invite up to 3 other Instagram accounts to co-author your post. When published, collaborators receive a DM to accept the invitation, and the post appears on both profiles. Cover Photo (Reels only): Upload a custom thumbnail for your Reel. Share to Feed (Reels only): Control whether your Reel appears in both your profile grid and the Reels tab, or just in Reels.Post Types
- Feed Posts
- Reels
- Stories
Feed posts appear in your profile grid and followers’ feeds. They support up to 10 images/videos.
Videos in Feed:
Ordinal automatically compresses videos larger than 125MB or wider than 1920px to meet Instagram’s requirements.
| Spec | Limit |
|---|---|
| Formats | JPG only (PNG auto-converted) |
| Image size | 8MB max per image |
| Max pixels | 36 million per image |
| Per post | Up to 10 images/videos (carousel) |
| Aspect | 4:5 (portrait) to 1.91:1 (landscape) |
| Spec | Limit |
|---|---|
| Formats | MP4, MOV |
| Duration | Up to 60 seconds |
| Aspect | 4:5 to 16:9 |
Media & Assets
Full specifications for all platforms including recommended dimensions.
Auto-Engagements
| Type | What it does |
|---|---|
| First Comment | Add a comment immediately after posting (great for hashtags or CTAs) |
Auto-Engagements
Full guide to setting up timing, best practices, and troubleshooting.
Analytics
View post performance in Analytics → Instagram. You’ll see impressions, engagement breakdown (likes, comments, saves, shares), profile visits, and new followers gained from each post.Analytics overview
Learn more about tracking performance across all your connected profiles.