Overview
Facebook Pages represent businesses, brands, organizations, or public figures. When you connect a page, posts appear from the page (not your personal account), and you get access to page-level analytics.Connecting Facebook
Connect your Facebook Pages
Drafting a Post
Formatting, mentions, and media
Post Types
Feed posts and Reels
Auto-Engagements
Auto-comment on your posts
Connecting Facebook
Go to Settings → Profiles → Scheduling, click Connect Account, select Facebook, and sign in. Choose which pages to connect - you can connect multiple pages, and each appears as a separate profile.| Requirement | Details |
|---|---|
| Account type | Facebook Page (not personal profile) |
| Access level | Admin or Editor role on the Page |
| Page status | Must be published (not draft) |
Business Suite Users
If you manage pages through Meta Business Suite, you may need to authorize Ordinal in Business Settings → Connected Apps. Some Business Suite configurations require explicit app permissions.Drafting a Facebook Post
What you can post
Drafting & Formatting
The Facebook editor supports rich formatting through Unicode characters, which render as bold and italic on Facebook:- Bold / Italic: Use the toolbar buttons or press
Cmd/Ctrl + Bfor bold andCmd/Ctrl + Ifor italic - Hashtags: Type
#followed by your tag - they’ll automatically link to Facebook search - Mentions: Type
@and search for Facebook Pages to tag them in your post - Links: Paste URLs directly - Facebook auto-generates a preview with image, title, and description
Drafting Posts
Full guide to formatting, mentions, slash commands, and keyboard shortcuts.
Post Preview
As you draft, the editor shows a live preview that matches how your content will appear on Facebook - including your page name and profile picture.Tagging Pages
Tag other Facebook Pages in your posts to increase visibility and notify them:- Type
@in your post - Search for the Page by name
- Select from the suggestions dropdown
Post Types
Use the Feed / Reel dropdown at the top of the editor to switch between post types.- Feed Posts
- Reels
Standard posts that appear in your Page’s feed. You can include text, images, or video.Images:
Videos:
| Spec | Limit |
|---|---|
| Formats | JPG, PNG |
| Size | 4MB per image (auto-compressed) |
| Per post | Up to 10 images |
| Spec | Limit |
|---|---|
| Formats | MP4, MOV |
| Duration | Up to 10 minutes |
| Per post | 1 video only |
Media & Assets
Full specifications for all platforms including recommended dimensions.
Auto-Engagements
Automatically add a first comment to your posts after they publish - great for CTAs, additional links, or hashtags you don’t want in the main post.| Type | Supported | Notes |
|---|---|---|
| Auto-Comment | ✅ | Add a comment from the same profile as the post author |
| Auto-Like | ❌ | Not available for Facebook |
| Auto-Repost | ❌ | Not available for Facebook |
Auto-Engagements
Full guide to setting up timing and best practices.
Auto-comments require additional Facebook permissions. If you see a permissions banner, reconnect your Facebook Page in Settings → Profiles to grant the required access.
Analytics
View Page performance in Analytics → Facebook:| Metric | Description |
|---|---|
| Reach | Unique people who saw your post |
| Impressions | Total times post was shown |
| Reactions | Likes, loves, etc. |
| Comments | Comment count |
| Shares | Share count |
| Link clicks | Clicks on links in post |
| Follower growth | Net change in Page followers |
Analytics overview
Learn more about tracking performance across all your connected profiles.