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Facebook Pages are still one of the best ways to reach an established audience. In Ordinal, you can schedule feed posts, publish Reels, and manage multiple pages from one place. Facebook

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Overview

Facebook Pages represent businesses, brands, organizations, or public figures. When you connect a page, posts appear from the page (not your personal account), and you get access to page-level analytics.
Personal profiles can’t be connected due to Facebook API restrictions. This applies to all third-party scheduling tools, not just Ordinal.

Connecting Facebook

Connect your Facebook Pages

Drafting a Post

Formatting, mentions, and media

Post Types

Feed posts and Reels

Auto-Engagements

Auto-comment on your posts

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Connecting Facebook

Go to Settings → Profiles → Scheduling, click Connect Account, select Facebook, and sign in. Choose which pages to connect - you can connect multiple pages, and each appears as a separate profile.

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Business Suite Users

If you manage pages through Meta Business Suite, you may need to authorize Ordinal in Business Settings → Connected Apps. Some Business Suite configurations require explicit app permissions.

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Drafting a Facebook Post

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What you can post

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Drafting & Formatting

The Facebook editor supports rich formatting through Unicode characters, which render as bold and italic on Facebook:
  • Bold / Italic: Use the toolbar buttons or press Cmd/Ctrl + B for bold and Cmd/Ctrl + I for italic
  • Hashtags: Type # followed by your tag - they’ll automatically link to Facebook search
  • Mentions: Type @ and search for Facebook Pages to tag them in your post
  • Links: Paste URLs directly - Facebook auto-generates a preview with image, title, and description
Facebook posts can be up to 2,200 characters. The character counter updates in real-time as you type.

Drafting Posts

Full guide to formatting, mentions, slash commands, and keyboard shortcuts.

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Post Preview

As you draft, the editor shows a live preview that matches how your content will appear on Facebook - including your page name and profile picture.

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Tagging Pages

Tag other Facebook Pages in your posts to increase visibility and notify them:
  1. Type @ in your post
  2. Search for the Page by name
  3. Select from the suggestions dropdown
Mentions become clickable links when published and may notify the tagged Page.

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Post Types

Use the Feed / Reel dropdown at the top of the editor to switch between post types.
Standard posts that appear in your Page’s feed. You can include text, images, or video.Images:Videos:
You cannot mix images and videos in the same post. Choose one media type per post.

Media & Assets

Full specifications for all platforms including recommended dimensions.

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Auto-Engagements

Automatically add a first comment to your posts after they publish - great for CTAs, additional links, or hashtags you don’t want in the main post. Configure timing from immediately after posting up to 24 hours later.

Auto-Engagements

Full guide to setting up timing and best practices.
Auto-comments require additional Facebook permissions. If you see a permissions banner, reconnect your Facebook Page in Settings → Profiles to grant the required access.

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Analytics

View Page performance in Analytics → Facebook: Analytics sync automatically each day. You can also manually refresh stats using the Refresh Stats button (once per hour) to see the latest performance data.

Analytics overview

Learn more about tracking performance across all your connected profiles.

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Learn more

Instagram

Shares Meta authentication with Facebook.

Threads

Another Meta platform for text-based posts.