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Webflow integration brings your blog into Ordinal and allows you to schedule updates directly to any Webflow CMS collection. Write content in the same place you manage social, schedule posts alongside your other channels, and coordinate blog launches with social promotion - all without logging into Webflow separately. Webflow Hero

Overview

This integration works with Webflow CMS collections - typically your blog or resources section. Unlike social channels, Webflow posts are full articles with rich formatting, custom CMS fields, and unique URLs.
RequirementDetails
Webflow planCMS access required (not available on free plans)
PermissionsEditor or higher on the site
What it publishesCMS collection items (blog posts, articles)
This integration doesn’t modify static pages, site design, or ecommerce products - only CMS collection items.

Connecting Webflow

Go to Settings → Profiles → Scheduling → Webflow, click Connect Webflow CMS, and sign in with your Webflow account. You’ll then:
  1. Choose the site you want to publish to
  2. Select the CMS collection (usually “Blog Posts” or similar)
  3. Map the title and body fields to your collection’s corresponding fields
  4. Set the base URL where your blog posts appear (e.g., https://yoursite.com/blog)

Writing Content

The Webflow editor in Ordinal is a full rich text editor - more like a document than a social post. You’ll find two tabs:

Blog Copy

This is where you write your article. The editor supports:
  • Headings: H1 through H6 for document structure
  • Text formatting: Bold, italic, underline, and code
  • Lists: Bullet points and numbered lists
  • Block quotes: For callouts and citations
  • Links: Inline hyperlinks with full URL support
  • Images: Drag and drop or paste images directly into your content
  • Code blocks: For technical content
Type / to open the slash command menu for quick formatting options. Blog content can be up to 40,000 characters - plenty for long-form articles.

Drafting Posts

Full guide to formatting, slash commands, and keyboard shortcuts.

How it publishes

Ordinal converts your content to HTML that Webflow understands. The result looks native to your Webflow site’s design.

CMS Fields

Switch to the CMS Fields tab to populate your collection’s custom fields. Ordinal automatically detects your Webflow collection schema and displays inputs for each field.

Supported field types

Field TypeHow it works in Ordinal
Plain TextSingle or multi-line text input
Rich TextMarkdown editor that converts to HTML
ImageUpload a single image
Multi-ImageUpload up to 25 images (great for galleries)
FileUpload any file type
Link / Video LinkURL input with validation
NumberNumeric input with min/max/precision validation
OptionDropdown selector from your Webflow options
ReferenceSelect from related collection items
Multi-ReferenceSelect multiple related items
SwitchTrue/false toggle
ColorHex color picker
Date/TimeDate picker with optional time
EmailEmail input with validation
PhonePhone number input

Slug field

The slug determines your post’s URL (e.g., /blog/your-post-slug). Ordinal auto-generates slugs from your title, but you can customize them. Click Sync with Blog Title to regenerate from the current title.
Each slug must be unique within your collection. Duplicate slugs cause publish failures.

Refreshing fields

If you update your Webflow collection schema (adding new fields, changing requirements), click the refresh link in the CMS Fields tab to pull the latest structure. This ensures Ordinal stays in sync with your Webflow setup.
If you’re not seeing the fields you expect, you may need to refresh the fields by clicking the refresh link in the CMS Fields tab.This happens automatically when you create a new post to ensure you’re always using the latest fields.

Previewing Your Post

Before publishing, you can preview exactly how your post will appear on your site. Click Preview on Webflow and choose a preview mode:
ModeWhat happens
Live SiteTemporarily publishes to your live site for 3 minutes, then auto-deletes
DesignerCreates a draft in Webflow’s Designer for 3 minutes, then auto-deletes
Use Live Site preview to see the final result with your site’s styling. It will be live for everyone to see though so be careful with what you preview. Use Designer preview if you want to view the content in Webflow’s Designer without it being live for the public.
Preview posts are automatically removed after 3 minutes. You can also manually unpublish early by clicking Unpublish Preview.

Publishing

When you schedule a Webflow post, it’ll be published at the scheduled time and will appear on your site at the URL specified through the slug field.

FAQ

Your Webflow site needs CMS access. Free sites without CMS aren’t connectable.
Verify your collection has the required fields and that API access is enabled in Webflow site settings.
Ensure field types match - text to text, rich text to rich text. Mismatched types can cause silent failures.
Check that required Webflow fields are populated, the slug is unique, and you haven’t hit CMS item limits.
Each post needs a unique slug. If you’re republishing or have a naming conflict, change the slug in the CMS Fields tab.

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