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Ideas

Capture content ideas in your backlog. Move them to the calendar when you're ready to schedule.

Ideas are your content backlog - a place to capture inspiration before you’re ready to schedule. Build a library of concepts, develop them over time, and move them to the calendar when ready.

Ideas

Creating ideas

  1. Go to Ideas in the sidebar
  2. Click on the + button or use the keyboard shortcut i to create a new idea
  3. Select a channel and write your content

Ideas support the same editor and features as posts - formatting, media, comments, and collaboration all work the same way.

Moving ideas to calendar

When you’re ready to schedule an idea:

  1. Open the idea from your backlog
  2. Click Add to Calendar. This will automatically move your idea to the Calendar for today’s date.
  3. Make any edits and schedule the post.

Tracking approval status

The Ideas & Drafts table shows approval progress for every idea, so you can see which drafts are cleared to schedule without opening each one.

The Approvers column shows:

  • A dash when no approval has been requested
  • A pill with approved vs. total reviewers (for example, 1/3) when approvals are in progress. The pill turns yellow when a blocking approval is still pending.
  • Hover over the pill to see each reviewer and their status

Use the Approval filter in the toolbar to narrow the list:

Option Shows
None Ideas with no approval requests
Pending Ideas with at least one outstanding request
Approved Ideas where every reviewer has approved

Learn more about requesting and reviewing approvals in Approvals.

Moving posts to ideas

Move a post on your Calendar back to your ideas backlog:

  1. Open the post
  2. Click the Status in the sidebar
  3. Select Idea and confirm
  4. The post moves back to the Ideas tab and no longer displays in the Calendar view

Learn more

Last updated on September 27, 2026

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