TikTok

TikTok offers some of the best organic reach of any platform - if you have the content to match. In Ordinal, you can schedule videos or photo carousels with captions and hashtags, configure privacy and interaction settings, and publish directly to your account.

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Overview

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Connecting TikTok

Go to Settings → Profiles → Scheduling → TikTok, click “Connect TikTok”, and sign in. Authorize Ordinal and your account will appear in your connected profiles.

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Drafting a TikTok Post

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What you can post

Use the Video / Photo toggle at the top of the editor to switch between content types. Switching clears the current attachments, so pick the type that matches your media before uploading.

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Caption & Formatting

Write captions to accompany your video:

• Bold / Italic: Use the toolbar buttons for Unicode formatting
• Hashtags: Type # followed by your tag - they’ll link to TikTok’s tag page when published
• @Mentions: Type @ followed by a username to tag other creators

Captions can be up to 2,200 characters.

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Post Preview

As you draft your post, the editor shows a live preview that matches how your content will appear in the TikTok feed - complete with your profile picture, username, and caption overlay. Photo posts show a carousel preview you can swipe through to check image order before publishing.

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Cover frame

Video posts let you choose which frame TikTok uses as the cover thumbnail. Open the Cover Frame option on a TikTok video post to scrub through the video and pick a moment - the selected frame is then used in the in-app preview and sent to TikTok at publish time. If you don’t pick a frame, TikTok defaults to the first frame of the video. When you duplicate a post or cross-post from Instagram, Facebook, or LinkedIn, the selected cover frame is carried over to TikTok automatically when possible.

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Video Requirements

For video posts, here are the specs: Vertical video (9:16) performs best and fills the entire screen. Horizontal or square videos work but won’t have the same impact. Files over 125MB are automatically compressed before upload.

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Photo Requirements

Photo posts publish as a swipeable carousel. You can upload up to 35 images, and Ordinal automatically resizes anything wider than 1080px to keep uploads fast. After uploading, drag images to reorder them - the first image is used as the cover. You cannot mix images and videos in the same post.

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Title and description

Photo posts use a title and description instead of a single caption:

• Title: Up to 90 characters. Shown above the carousel.
• Description: Up to 4,000 characters. Supports hashtags and @mentions just like video captions.

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Post Settings

Configure how viewers can interact with your post. You’ll find these options below the editor:

• Privacy: Choose who can see your post - Public, Followers, Friends, or just yourself
• Comments: Enable or disable comments
• Cover Frame (video only): Pick the video frame TikTok uses as the cover thumbnail. See Cover frame.
• Duets (video only): Allow others to create Duets with your video
• Stitch (video only): Allow others to Stitch your video into their content
• Auto-add music (photo only): Let TikTok automatically add a soundtrack to your photo carousel
• Sponsored: Mark the post as promotional content
• Paid Partnership: Disclose paid brand partnerships (only appears if Sponsored is enabled)

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Analytics

Analytics are not currently available for TikTok, but are coming soon. Send us an email at support@tryordinal.com if you’re interested in early access.

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