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Approvals ensure content gets reviewed before it goes live. Whether you’re an agency managing client accounts, a team posting on behalf of executives, or an organization with compliance requirements - approvals add a review gate that protects your brand and keeps stakeholders informed. Approvals Hero Common use cases:
  • Agencies - Get client sign-off before publishing to their accounts
  • Executive content - Ensure leadership reviews posts on their personal brands
  • Brand consistency - Maintain voice and messaging standards across teams
  • Compliance - Meet regulatory requirements with documented approval trails

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How it works

  1. Request - Author finishes a post and requests approval from one or more reviewers
  2. Notify - Reviewers receive notifications via Slack, email, or in-app (based on their preferences)
  3. Review - Reviewers open the post, examine content, and approve or leave feedback

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Requesting approval

From any post or campaign, find the Approvals section in the sidebar and click Request Approval:
  1. Select reviewers - Search and add one or more team members
  2. Set due date (optional) - Reviewers get reminders when the due date arrives
  3. Choose blocking - Toggle on if the post shouldn’t publish without approval
  4. Add a note - Give context: “Please check hashtags” or “Client needs to approve messaging”
The post shows “Pending” until reviewers respond.
Add multiple approvers when you need sign-off from different stakeholders - marketing, legal, and the client can all review the same post.

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Blocking vs non-blocking

The post can’t be published until approved.
  • You can still schedule the post for later
  • Protects sensitive accounts from accidental publishing
  • Default for approval rules
  • If not approved, the post will remain in “Scheduled” status and will not be published.
Use for: Client accounts, executive profiles, regulated content
Enterprise feature: On Enterprise plans, you can configure certain profiles to always have blocking approvals set. This ensures that certain accounts never publish without review - even if someone forgets to request approval manually.

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Approvals Inbox

Approvals Inbox The Approvals page in the sidebar gives you a centralized view of posts still awaiting your approval, as well as outstanding approvals you’ve requested. You can filter the inbox by date range as well to focus on what’s urgent.
SectionWhat it shows
Awaiting your approvalPosts and campaigns where someone requested your review
Approvals you’ve requestedPosts where you’re waiting on others

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Reviewing posts

When you’re asked to approve something:
  1. Find it - Click the notification or go to the Approvals page
  2. Review - Check the copy, media, mentions, hashtags, and schedule. Leave comments on anything that needs changing.
  3. If all looks good - approve - Click the checkmark. The requester is notified that the post is approved.
Approvals work on mobile too. Review and approve posts from anywhere.

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Notifications

Reviewers receive approval requests via their preferred channels:
  • In-app - Always appears in the inbox
  • Email - If enabled in notification settings
  • Slack - If workspace has Slack connected
When due dates are set, reviewers get automatic reminders. Configure notification preferences in Settings → Notifications.

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FAQs

Yes. Add as many reviewers as needed. Each receives their own notification and can approve independently.
Yes. The mobile app supports reviewing and approving posts.
Rules automatically require approval for specific accounts. Once set, any post to that account triggers an approval request - no manual action needed. Enterprise workspaces can set these as defaults.
The approval stays in place. If significant changes are made, consider re-requesting approval to ensure reviewers have seen the final version.

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Learn more

Notifications

Configure how you receive approval alerts.

Statuses

Track content through your workflow.