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Scheduling determines when your content goes live. Set a specific date and time, and Ordinal handles publishing automatically - posts go out within seconds of their scheduled time. Scheduling

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Scheduling a post

  1. Open or create a post
  2. In the sidebar, click Schedule Post
  3. Select your date and time
  4. Confirm the timezone matches your workspace settings
Your post moves to “Scheduled” status and appears on the calendar as scheduled.
When you pick a time, Ordinal suggests optimal posting windows based on the platform and day of the week. Look for the Recommended section in the time picker. How it works:
  • Ordinal uses platform-specific optimal time slots (e.g., Twitter performs well 9am–1pm on Mondays)
  • Times are randomized within the optimal window to avoid posting at the exact same time as others
  • If another post is already scheduled within 20 minutes of a suggested time, Ordinal finds the next available slot
You’ll also see Recently Used times - your most recent publish times for quick selection.
Recommended times require a workspace timezone. Set this in Settings → General.

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Schedule vs Post Now

Choose a specific future date and time. The post:
  • Moves to “Scheduled” status
  • Appears on the calendar
  • Publishes automatically when the time arrives
  • Can be edited until publishing begins

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Rescheduling

To change when a scheduled post publishes:
  1. Open the post
  2. Click the Edit Scheduling button in the sidebar
  3. Click the Edit Scheduling from the dropdown menu
  4. Select a new date and time
You can also drag posts directly on the calendar to reschedule the date. To reschedule the time follow the steps above.

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Unscheduling

To unschedule a post:
  1. Open the post
  2. Click the Edit Scheduling button in the sidebar
  3. Click the Unschedule button from the dropdown menu
  4. The post returns to “Finalized” status
You cannot unschedule a post that’s currently publishing or already published.

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Cross-post scheduling

When a post targets multiple platforms, each channel is scheduled and published independently.

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How it works

  • In the schedule modal, you can choose which connected accounts to include. Uncheck any channels you don’t want to publish yet.
  • All channels share the same scheduled time by default. If you need to schedule a different time for another channel, we recommend creating a separate post for that channel specifically (to save time, can use the Duplicate functionality).
If you add cross-post channels to an already-scheduled post, the new channels are not automatically scheduled. You’ll need to click Edit scheduling in the sidebar, and select all the channels (including the new one) to add them to the scheduling.

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CSV bulk scheduling

CSV bulk scheduling is available on Pro plans and supports Twitter and LinkedIn only.
Upload a CSV file to create and schedule many posts at once. Find this at Settings → Bulk Scheduling.

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CSV format

ColumnRequiredDescription
channelYesTwitter or LinkedIn
usernameYesAccount username (no @ for Twitter, vanity name for LinkedIn)
publish_atYesISO 8601 format: 2024-12-25T14:30:00
copyYesPost content
first_comment_copyNoFirst comment (where supported)

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Example CSV

channel,username,publish_at,copy,first_comment_copy
LinkedIn,johndoe,2024-12-01T09:00:00,"Excited to share our Q4 results...",
Twitter,johndoe,2024-12-01T09:30:00,"Big news coming! 🚀",
A Google Sheets template is available for reference.
Bulk uploads automatically create a campaign named “Bulk Posts [Date]” containing all uploaded posts.

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Timezone handling

Times display in your computer’s local timezone. Hover over any scheduled time to see the conversion to your workspace timezone. Your workspace timezone is configured in Settings → General. This is the timezone used for:
  • Recommended time calculations
  • Team coordination (so everyone knows when posts go live in the workspace’s primary timezone)

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Troubleshooting

Open the post to see error details. Common causes:
  • Expired account authorization (reconnect in Settings)
  • Platform outage (retry later)
  • Content policy violation (review and edit)
Channels added after scheduling aren’t automatically included. Open the post and click Edit scheduling to add them.

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Learn more

Calendar

Visualize and manage your schedule.

Post Statuses

Understand the full post lifecycle.