> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryordinal.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook

> Schedule Facebook Page posts and Reels. Personal profiles aren't supported (Facebook API restriction).

Facebook Pages are still one of the best ways to reach an established audience. In Ordinal, you can schedule feed posts, publish Reels, and manage multiple pages from one place.

<img src="https://mintcdn.com/ordinal/9SNngH9d5toHVBfb/images/Facebook.jpg?fit=max&auto=format&n=9SNngH9d5toHVBfb&q=85&s=0e3c91a46526205a23bad1c2706b7cb0" alt="Facebook" width="1500" height="900" data-path="images/Facebook.jpg" />

## Overview

Facebook Pages represent businesses, brands, organizations, or public figures. When you connect a page, posts appear from the page (not your personal account), and you get access to page-level analytics.

<Warning>
  Personal profiles can't be connected due to Facebook API restrictions. This applies to all third-party scheduling tools, not just Ordinal.
</Warning>

<CardGroup cols={2}>
  <Card title="Connecting Facebook" icon="plug" href="#connecting-facebook">
    Connect your Facebook Pages
  </Card>

  <Card title="Drafting a Post" icon="pen-to-square" href="#drafting-a-facebook-post">
    Formatting, mentions, and media
  </Card>

  <Card title="Post Types" icon="photo-film" href="#post-types">
    Feed posts and Reels
  </Card>

  <Card title="Auto-Engagements" icon="comment" href="#auto-engagements">
    Auto-comment on your posts
  </Card>
</CardGroup>

## Connecting Facebook

Go to [**Settings → Profiles → Scheduling**](https://app.tryordinal.com/settings/profiles/scheduling/facebook), click **Connect Account**, select Facebook, and sign in. Choose which pages to connect - you can connect multiple pages, and each appears as a separate profile.

| Requirement  | Details                              |
| ------------ | ------------------------------------ |
| Account type | Facebook Page (not personal profile) |
| Access level | Admin or Editor role on the Page     |
| Page status  | Must be published (not draft)        |

### Business Suite Users

If you manage pages through Meta Business Suite, you may need to authorize Ordinal in **Business Settings → Connected Apps**. Some Business Suite configurations require explicit app permissions.

## Drafting a Facebook Post

### What you can post

| Feature               | Supported | Notes                       |
| --------------------- | --------- | --------------------------- |
| Text posts            | ✅         | Up to 2,200 characters      |
| [Images](#feed-posts) | ✅         | Up to 10 per post           |
| [Videos](#feed-posts) | ✅         | Up to 10 minutes            |
| [Reels](#reels)       | ✅         | 3–90 seconds, vertical      |
| Links                 | ✅         | With auto-generated preview |
| Events                | ❌         | Not currently supported     |
| Live video            | ❌         | Not currently supported     |

### Drafting & Formatting

The Facebook editor supports rich formatting through Unicode characters, which render as **bold** and *italic* on Facebook:

* **Bold / Italic**: Use the toolbar buttons or press `Cmd/Ctrl + B` for bold and `Cmd/Ctrl + I` for italic
* **Hashtags**: Type `#` followed by your tag - they'll automatically link to Facebook search
* **Mentions**: Type `@` and search for Facebook Pages to tag them in your post
* **Links**: Paste URLs directly - Facebook auto-generates a preview with image, title, and description

Facebook posts can be up to **2,200 characters**. The character counter updates in real-time as you type.

<Card title="Drafting Posts" icon="keyboard" href="/posts/drafting-posts">
  Full guide to formatting, mentions, slash commands, and keyboard shortcuts.
</Card>

### Post Preview

As you draft, the editor shows a live preview that matches how your content will appear on Facebook - including your page name and profile picture.

### Tagging Pages

Tag other Facebook Pages in your posts to increase visibility and notify them:

1. Type `@` in your post
2. Search for the Page by name
3. Select from the suggestions dropdown

Mentions become clickable links when published and may notify the tagged Page.

## Post Types

Use the **Feed / Reel** dropdown at the top of the editor to switch between post types.

<Tabs>
  <Tab title="Feed Posts">
    Standard posts that appear in your Page's feed. You can include text, images, or video.

    **Images:**

    | Spec     | Limit                           |
    | -------- | ------------------------------- |
    | Formats  | JPG, PNG                        |
    | Size     | 4MB per image (auto-compressed) |
    | Per post | Up to 10 images                 |

    **Videos:**

    | Spec     | Limit            |
    | -------- | ---------------- |
    | Formats  | MP4, MOV         |
    | Duration | Up to 10 minutes |
    | Per post | 1 video only     |

    <Warning>
      You cannot mix images and videos in the same post. Choose one media type per post.
    </Warning>
  </Tab>

  <Tab title="Reels">
    Short-form vertical videos that get higher organic reach than static posts.

    | Spec       | Limit                    |
    | ---------- | ------------------------ |
    | Formats    | MP4, MOV                 |
    | Duration   | 3–90 seconds             |
    | Aspect     | 9:16 (vertical) required |
    | Resolution | Minimum 540×960 pixels   |

    **Cover Photo**: Pick a frame from the video or upload a custom image to use as the thumbnail for your Reel. See [Cover photos for videos](/posts/media#cover-photos-for-videos) for details.

    <Tip>
      Reels currently get higher organic reach than static posts on Facebook. Use them for timely, engaging content.
    </Tip>
  </Tab>
</Tabs>

<Card title="Media & Assets" icon="image" href="/posts/media">
  Full specifications for all platforms including recommended dimensions.
</Card>

## Auto-Engagements

Automatically add a first comment to your posts after they publish - great for CTAs, additional links, or hashtags you don't want in the main post.

| Type             | Supported | Notes                                                  |
| ---------------- | --------- | ------------------------------------------------------ |
| **Auto-Comment** | ✅         | Add a comment from the same profile as the post author |
| Auto-Like        | ❌         | Not available for Facebook                             |
| Auto-Repost      | ❌         | Not available for Facebook                             |

Configure timing from **immediately** after posting up to **24 hours** later.

<Card title="Auto-Engagements" icon="comment" href="/posts/auto-engagements">
  Full guide to setting up timing and best practices.
</Card>

<Note>
  Auto-comments require additional Facebook permissions. If you see a permissions banner, reconnect your Facebook Page in **Settings → Profiles** to grant the required access.
</Note>

## Analytics

View Page performance in [**Analytics → Facebook**](https://app.tryordinal.com/analytics/facebook):

| Metric          | Description                     |
| --------------- | ------------------------------- |
| Reach           | Unique people who saw your post |
| Impressions     | Total times post was shown      |
| Reactions       | Likes, loves, etc.              |
| Comments        | Comment count                   |
| Shares          | Share count                     |
| Link clicks     | Clicks on links in post         |
| Follower growth | Net change in Page followers    |

Analytics sync automatically each day. You can also manually refresh stats using the **Refresh Stats** button (once per hour) to see the latest performance data.

<Card title="Analytics overview" icon="chart-mixed" href="/analytics/overview">
  Learn more about tracking performance across all your connected profiles.
</Card>

## Learn more

<CardGroup cols={2}>
  <Card title="Instagram" icon="instagram" href="/social-profiles/instagram">
    Shares Meta authentication with Facebook.
  </Card>

  <Card title="Threads" icon="threads" href="/social-profiles/threads">
    Another Meta platform for text-based posts.
  </Card>
</CardGroup>